August 9, 2017

Publicis’ Spark Foundry Wins $30 Million Nature’s Way Account

Vitamin and supplement company Nature’s Way has chosen Spark Foundry (formerly Mediavest|Spark) as its new U.S. media agency of record after a review. Moving forward, the network will handle media…

August 7, 2017

Clients Want More than Just a Transactional Approach to Media: Q&A with John Antoniades, Spark Foundry

Agency holding company Publicis Groupe has certainly seen some changes in 2017. From a reshuffling and rebranding of its global media agency brands within Publicis Media, to the announcement at…

July 20, 2017

Campaign: Spark Foundry Turns to Antoniades to Drive Global Growth

Spark Foundry, the recently renamed media agency previously known as Mediavest Spark, has appointed Publicis Groupe veteran John Antoniades to drive global growth outside of the US. Antoniades, who has…

July 6, 2017

Variety: Influential Media Buyer Mediavest Spark Takes on New Name (EXCLUSIVE)

What’s in a name? On Madison Avenue, it won’t be the venerable corporate moniker Mediavest. The influential agency, one of the industry’s first stand-alone media-buying shops, is renaming itself as part...
Original Posts
June 13, 2017

Mediapost: KFC Aims For The Stars With Zinger Launch

As early as next week, KFC will be able to legitimately claim that its Zinger sandwich is out of this world. The fast-food chain is sending one of its spicy...
June 8, 2017

Adweek: Meet Today’s 15 Most Innovative Agency Executives in Media Buying and Planning

In March 2016, media agencies in the Publicis Groupe network faced a major shake-up. The holding company’s media shops would reorganize and operate under four global brands, which meant some (including...