August 10, 2018

WPP, Publicis Are The Big Winners In Mondelez Global Media Review

Carat loses business in Europe, Spark Foundry expands work   This week, Mondelez concluded a global media review launched in March by adding WPP’s GroupM to its agency roster and…
July 17, 2018

Lenovo Consolidates Global Planning And Buying Duties With Publicis Media

Lenovo has chosen a dedicated unit of Publicis Media directed by Performics and Spark Foundry to handle all its global media strategy, planning and buying duties across the Americas, Asia…
June 19, 2018

Why Brands Need To Address The Hidden Pressures Of Parenting

Recent social and economic changes are changing the meaning of being a parent. Strategists need to be aware of the impact – here’s how. Parenting has never been easy, but…
June 1, 2018

The Guilty Parent Trap: Modern Parents Feel The Strain As Only 1 In 5 Think They Are Good Enough

London, UK – Four in five (86%) British parents are not confident they are good enough parents, according to the research led by media agency, Spark Foundry. The research found…
May 29, 2018

Macy’s Picks Spark Foundry And Digitas As Its New Media Agencies Of Record

Two Publicis Groupe agencies, Spark Foundry and Digitas, have won the Macy’s media business after a closed review. “Macy’s has appointed Spark Foundry, a division of Publicis Groupe, as its media…
April 23, 2018

Spark Foundry Swoops For Wavemaker’s Sinclair to Lead Global Strategy

  Spark Foundry UK has hired Wavemaker's global strategy chief Shula Sinclair for a newly-created role aimed at boosting the Publicis Groupe-owned media agency's global output. As global head of…