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Articles
January 16, 2018

Spark Foundry’s Eric Levin on the New Creative Revolution

How are new campaigns reaching consumers in more emotionally charged and yet cost-efficient ways?  In a recent interview Eric Levin, Executive Vice President/Chief Content Officer at Spark Foundry, used specific examples…

Articles
December 5, 2017

Spark Foundry Rolling Media Budgets And Creative Budgets Together

What if your media agency made your creative agency obsolete? Spark Foundry, which formed last year when Publicis Media retired the Mediavest Spark brand, is blurring the line between media and…

Articles
November 21, 2017

Spark Foundry’s Stephen Paez Discusses the Growing Opportunity of the Total Market Approach for Multicultural

  The advertising industry is often at the center of conversations regarding diversity and inclusion.  Marketers, brands and agencies are held to the high standard of ensuring their communication and…

Articles
October 19, 2017

Spark Foundry Hires Fagerlund As National Strategy Lead

Spark Foundry has appointed former Leo Burnette strategy director Linda Fagerlund as national head of strategy. Fagerlund, who has been working on a contract at News Corp for the past…

Articles
October 17, 2017

David’s Bridal Names Spark Foundry Its New U.S. Media Agency Of Record

Cue the wedding bells, David’s Bridal said “I do.” After a review, the wedding dress retailer chose Publicis Groupe’s Spark Foundry as its U.S. media agency of record. “We are…

Articles
October 13, 2017

Spark Foundry Picks Up Mattress Firm’s $250 Million U.S. Media Account

Mattress Firm, America’s largest specialty mattress retailer, has named Publicis Groupe’s Spark Foundry as its U.S. media agency of record after a review. This news marks the second recent agency…