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Articles
August 28, 2018

Greater Need For Creative In Media Pitches As Part Of Rebundling

2018: Year of the great rebundling of the unbundled. Seamless integration between creative and media has never been more necessary than it is today, agencies are stressing. One byproduct of…
Uncategorized
August 27, 2018

For Digital-First Content Providers, Product Placement Takes Center Stage

In Netflix’s original film “Like Father,” the cruise line Royal Caribbean literally sets the stage for the movie – the brand is actually part of the story. While this sort…
Uncategorized
August 10, 2018

WPP, Publicis Are The Big Winners In Mondelez Global Media Review

Carat loses business in Europe, Spark Foundry expands work   This week, Mondelez concluded a global media review launched in March by adding WPP’s GroupM to its agency roster and…
Articles
July 17, 2018

Lenovo Consolidates Global Planning And Buying Duties With Publicis Media

Lenovo has chosen a dedicated unit of Publicis Media directed by Performics and Spark Foundry to handle all its global media strategy, planning and buying duties across the Americas, Asia…
Articles
June 19, 2018

Why Brands Need To Address The Hidden Pressures Of Parenting

Recent social and economic changes are changing the meaning of being a parent. Strategists need to be aware of the impact – here’s how. Parenting has never been easy, but…
Articles
June 1, 2018

The Guilty Parent Trap: Modern Parents Feel The Strain As Only 1 In 5 Think They Are Good Enough

London, UK – Four in five (86%) British parents are not confident they are good enough parents, according to the research led by media agency, Spark Foundry. The research found…