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Articles
June 19, 2018

Why Brands Need To Address The Hidden Pressures Of Parenting

Recent social and economic changes are changing the meaning of being a parent. Strategists need to be aware of the impact – here’s how. Parenting has never been easy, but…
Articles
June 1, 2018

The Guilty Parent Trap: Modern Parents Feel The Strain As Only 1 In 5 Think They Are Good Enough

London, UK – Four in five (86%) British parents are not confident they are good enough parents, according to the research led by media agency, Spark Foundry. The research found…
Articles
May 29, 2018

Macy’s Picks Spark Foundry And Digitas As Its New Media Agencies Of Record

Two Publicis Groupe agencies, Spark Foundry and Digitas, have won the Macy’s media business after a closed review. “Macy’s has appointed Spark Foundry, a division of Publicis Groupe, as its media…
Articles
April 23, 2018

Spark Foundry Swoops For Wavemaker’s Sinclair to Lead Global Strategy

  Spark Foundry UK has hired Wavemaker's global strategy chief Shula Sinclair for a newly-created role aimed at boosting the Publicis Groupe-owned media agency's global output. As global head of…
Articles
March 28, 2018

Spark Foundry Promotes 30-Year Publicis Groupe Vet to Global President Role

Today, Spark Foundry elevated Chris Boothe to the role of global president. Boothe will continue to serve as Spark Foundry USA CEO in addition to his new responsibilities as global…
Articles
March 21, 2018

Spark Foundry USA Appoints EVP of Digital Solutions

Spark Foundry USA announced today the appointment of Joe Kowan as the agency’s Executive Vice President of Digital Solutions, Precision and Technology. The new appointment underscores Spark’s commitment to continue…