Spark Foundry, one of Publicis Media’s agency brands in the Middle East has been retained as Almarai’s official media agency following a competitive pitch.

This win builds on and consolidates a long-standing and trusted partnership between the two businesses that has consistently driven ground-breaking and award-winning innovation across media and communications in this highly competitive category.

Almarai is the world’s largest vertically integrated dairy company with a flawless reputation and a clear vision: to provide quality, nutritious food and beverages that enrich consumers’ lives every day.

“Our long-standing partnership is a testament of their knowledge of our industry and passion for our business, confirming they are the right partner,” said Hussam R. Abdulqader, Almarai’s EVP Corporate Marketing.

Ramzi Ghanem EVP,  Publicis Media KSA, added: “We are thrilled to be partnering with Almarai in the next stage of their category-leading marketing transformation. They are a highly ambitious, collaborative and dynamic partner and we are proud to help them drive growth and build brands that add value to consumers’ lives. This partnership is further testament to our continued investment and leadership in KSA through talent and technology”.