Spark Foundry Ranks #1 Global Agency Network in Net New Business for FY2023
Spark Foundry ranks as the #1 global agency network in net new business and #1 in North America New Business for 2023 according to the latest report from COMvergence. Spark Foundry shows the best score among the top 20 media agency networks, with an incremental total billing of +$1.3B. Additionally, Publicis Media has retained the #1 position in new business at the media agency group level. We are so proud of our teams for bringing their heat all year long and what we have been able to accomplish globally.
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Kimberly-Clark appoints Publicis to handle US media
Kimberly-Clark, which owns Kleenex, Cottonelle, Huggies and other household and personal care brands, has appointed an integrated Publicis team to lead U.S. media planning and buying starting in 2024, a spokeswoman confirmed. The account will be handled by a bespoke solution called K-C One, which includes Epsilon, Spark Foundry, and Profitero. The appointment is an expansion of Kimberly-Clark’s relationship with Publicis, as it had already been working with Epsilon.