Kimberly-Clark appoints Publicis to handle US media
Kimberly-Clark, which owns Kleenex, Cottonelle, Huggies and other household and personal care brands, has appointed an integrated Publicis team to lead U.S. media planning and buying starting in 2024, a spokeswoman confirmed. The account will be handled by a bespoke solution called K-C One, which includes Epsilon, Spark Foundry, and Profitero. The appointment is an expansion of Kimberly-Clark’s relationship with Publicis, as it had already been working with Epsilon.
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Spark Foundry and Leo Burnett Honored with Chicago State University Corporate Champion Award
We are honored to have received the Corporate Champion Award from Chicago State University and are grateful to have worked alongside Leo Burnett and the CSU community. Our partnership has allowed us to provide pro bono support for the rebranding of the University, as well as scholarships for CSU students who are interested in exploring the advertising industry. Thank you to Chicago State University for this incredible recognition. We look forward to continuing our partnership and helping to shape the future of the advertising industry together.
Kerry Hemmerich Named a She Runs It Changing the Game Honoree
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Agencies expand their DEI goals and offer their expertise to clients
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