Spark Foundry and Leo Burnett Honored with Chicago State University Corporate Champion Award
We are honored to have received the Corporate Champion Award from Chicago State University and are grateful to have worked alongside Leo Burnett and the CSU community. Our partnership has allowed us to provide pro bono support for the rebranding of the University, as well as scholarships for CSU students who are interested in exploring the advertising industry. Thank you to Chicago State University for this incredible recognition. We look forward to continuing our partnership and helping to shape the future of the advertising industry together.
Latest News
Kerry Hemmerich Named a She Runs It Changing the Game Honoree
Congratulations to our Chief Client & Operating Officer Kerry Hemmerich on being named a She Runs It Changing The Game honoree! Kerry and her fellow honorees are being recognized for challenging the status quo, pushing boundaries, and reimagining the way things are done.
Agencies expand their DEI goals and offer their expertise to clients
In recent years, agencies have sought to increase diversity, equity and inclusion efforts through hiring and training their workforce, building community partnerships, and quantifying their progress. Now, as some move beyond their own workforce diversity and internal programs, they are bringing that DEI expertise and strategy to clients via new offerings and services. Our Chief Strategy and Cultural Fluency Officer, E.T Franklin discusses cultural fluency, DEI programs, and PM's Once and For All Coalition.
Mattress Firm's Branded Podcast Drives In-Store Sales With iHeartMedia
Data from Mattress Firm’s podcast campaign with iHeartMedia, which ran in 2022, shows that the medium is driving sales. The retailer ran a branded podcast called “Chasing Sleep” with iHeartMedia’s Ruby content studio, which talked to experts and everyday people with unusual schedules, like ER doctors and ultramarathoners, about how to achieve good sleep. The campaign, which Mattress Firm designed with agency Spark Foundry, also included ad placements across iHeartMedia’s network.