Kimberly-Clark appoints Publicis to handle US media
Kimberly-Clark, which owns Kleenex, Cottonelle, Huggies and other household and personal care brands, has appointed an integrated Publicis team to lead U.S. media planning and buying starting in 2024, a spokeswoman confirmed. The account will be handled by a bespoke solution called K-C One, which includes Epsilon, Spark Foundry, and Profitero. The appointment is an expansion of Kimberly-Clark’s relationship with Publicis, as it had already been working with Epsilon.
Latest News

Mattress Firm's Branded Podcast Drives In-Store Sales With iHeartMedia
Data from Mattress Firm’s podcast campaign with iHeartMedia, which ran in 2022, shows that the medium is driving sales. The retailer ran a branded podcast called “Chasing Sleep” with iHeartMedia’s Ruby content studio, which talked to experts and everyday people with unusual schedules, like ER doctors and ultramarathoners, about how to achieve good sleep. The campaign, which Mattress Firm designed with agency Spark Foundry, also included ad placements across iHeartMedia’s network.