September 28

Kimberly-Clark appoints Publicis to handle US media

Kimberly-Clark, which owns Kleenex, Cottonelle, Huggies and other household and personal care brands, has appointed an integrated Publicis team to lead U.S. media planning and buying starting in 2024, a spokeswoman confirmed. The account will be handled by a bespoke solution called K-C One, which includes Epsilon, Spark Foundry, and Profitero. The appointment is an expansion of Kimberly-Clark’s relationship with Publicis, as it had already been working with Epsilon.

SOURCE: Kimberly-Clark appoints Publicis to handle US media

Latest News

SOURCE: Adweek

August 10

Mattress Firm's Branded Podcast Drives In-Store Sales With iHeartMedia

Data from Mattress Firm’s podcast campaign with iHeartMedia, which ran in 2022, shows that the medium is driving sales. The retailer ran a branded podcast called “Chasing Sleep” with iHeartMedia’s Ruby content studio, which talked to experts and everyday people with unusual schedules, like ER doctors and ultramarathoners, about how to achieve good sleep. The campaign, which Mattress Firm designed with agency Spark Foundry, also included ad placements across iHeartMedia’s network.

SOURCE: Exchange Wire

August 1

Spark Foundry’s Kudzai Mubaiwa on the Challenges and Opportunities of Performance Marketing

Kudzai Mubaiwa, Head of Performance at Performics UK at Spark Foundry, recently engaged in a discussion with Lindsay Rowntree, COO at ExchangeWire, to explore the challenges and opportunities arising from performance marketing.

SOURCE: Ad Age

July 31

Ad Age And Meta Present The List 2023

We are honored to share that our CEO Sarah Kramer has joined Ad Age and Meta's The List 2023 alongside a select group of industry leaders and advertising, marketing, and media insiders. The List 2023 will launch a thought leadership series aimed at tackling the biggest industry challenges and showing how creativity can drive brands' growth.

SOURCE: Media Post

July 25

Currys Teams With Epsilon To Boost Off-Site Retail Media

We’re excited about a new Currys partnership with Epsilon, ‘Tech Hunters’! Epsilon, working with Spark Foundry, will combine Currys’ unique customer insights with their identity solution, CORE ID to give brands a better opportunity to reach in-market tech shoppers across the U.K.  