DQ Puts Mascots Front and Center for College Football Ad Play

Spark Foundry provided paid social support for Dairy Queen’s college football campaign, which used popular collegiate mascots to promote the brand’s limited-time Chicken Strip Basket offer and MVP Dip lineup. The campaign centered on a humorous creative concept that played off the mascots’ bird identities, encouraging fans to “dip chicken, not mascots.” By aligning with the start of football season, the campaign connected DQ’s value offering to a highly engaged fan audience through culturally relevant, social-first content.