Spark Foundry
Brings HEAT to
Brands
Grounded in Identity and our ability to reach real consumers rather than proxies, we seamlessly integrate paid, earned, shared, and owned media into one experience ecosystem. Powered by AI and real-time consumer signals, we deliver hyper-personalized experiences that drive positive business outcomes.
HEAT stands for higher engagement, affinity and transactions. Simply put, we get consumers to pay more attention, care more deeply about brands, and become life-long customers.
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DESIGN
Ensures media experiences are grounded in audiences and identity, embedded in culture, crafted through cross-functional integration, and built to drive tangible business outcomes.
– Audience Data + Platform/AI Enablement
– Growth Audience Definition + Strategy
– Media Strategy + Media Planning
– Comms Strategy + Comms Planning
– Brand Experience Design Across PESO
– Content Strategy + Execution
– Influencer Strategy + Management
– Creative Optimization
INTEGRATED INVESTMENT
Guarantees every media dollar is invested with a holistic investment approach aligned with clear business goals.
– Holistic Video
– Audio
– Total Search: GEO, SEO and SEM
– Social
– Commerce + Retail Media
– Programmatic
– Out of Home
– Local
DATA SCIENCE, TECHNOLOGY, AND ANALYTICS
Drives data-driven decisioning throughout
the planning, activation, and optimization
process and measurement.
– Data Science + Modeling
– Performance Analytics
– Platform Solutions
– AI Integration
– Market Research + Insights
Our Connected Practices Unlock Bold Creativity + Innovation
DESIGN
Ensures media experiences are grounded in audiences and identity, embedded in culture, crafted through cross-functional integration, and built to drive tangible business outcomes.
– Audience Data + Platform/AI Enablement
– Growth Audience Definition + Strategy
– Media Strategy + Media Planning
– Comms Strategy + Comms Planning
– Brand Experience Design Across PESO
– Content Strategy + Execution
– Influencer Strategy + Management
– Creative Optimization
INTEGRATED INVESTMENT
Guarantees every media dollar is invested with a holistic investment approach aligned with clear business goals.
– Holistic Video
– Audio
– Total Search: GEO, SEO and SEM
– Social
– Commerce + Retail Media
– Programmatic
– Out of Home
– Local
DATA SCIENCE, TECHNOLOGY, AND ANALYTICS
Drives data-driven decisioning throughout
the planning, activation, and optimization
process and measurement.
– Data Science + Modeling
– Performance Analytics
– Platform Solutions
– AI Integration
– Market Research + Insights
The Power of one
As part of Publicis Groupe, Spark Foundry brings the best of Groupe to life through the Power of One model.
Our integrated, collaborative, and bespoke agency teams are united by a common purpose, one way of working, one connected platform, and one P+L, putting clients at the center.
Power of One removes silos, unlocking the best of our global talent network and global capabilities.