Movers & Shakers: Macy’s + The Jennifer Hudson Show partner for an industry first

Spark Foundry supported Macy’s innovative collaboration with The Jennifer Hudson Show, creating unique brand partnership opportunities that earned recognition in Campaign US’s Movers & Shakers roundup alongside other notable brand activations. Strategic approach helped Macy’s leverage entertainment partnerships to reach consumers in fresh ways. The work demonstrates ability to identify and activate non-traditional media opportunities that drive brand impact.