WME Sells Sports Agency 160over90 to Publicis in $500 Million-Plus Deal

Publicis Groupe entered a definitive agreement to acquire 160over90, a premier global sports and culture agency, from WME Group in a deal valued at over $500 million, integrating more than 670 employees into the Publicis Sports platform. The acquisition positions Publicis to compete in the rapidly growing sports marketing landscape ahead of the FIFA World Cup, combining 160over90’s experiential expertise with Publicis’s data and technology infrastructure. The strategic move strengthens the Publicis network’s sports and culture offerings, creating new opportunities for agencies including Spark Foundry to connect clients with fans across major tentpole moments.