Spark Foundry Ranks #1 Global Agency Network in Net New Business for FY2023
Spark Foundry ranks as the #1 global agency network in net new business and #1 in North America New Business for 2023 according to the latest report from COMvergence. Spark Foundry shows the best score among the top 20 media agency networks, with an incremental total billing of +$1.3B. Additionally, Publicis Media has retained the #1 position in new business at the media agency group level. We are so proud of our teams for bringing their heat all year long and what we have been able to accomplish globally.
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‘Human involvement is fundamental’: Marketing and generative AI in 2024
“Generative AI is still in its early learning years. You can ask it for basic tasks, but it’s no substitute for years of experience crafted by a professional.”
Spark Foundry UK's Head of Adtech, Will McMahon, recently chatted with Econsultancy about the upcoming generative AI trends and the evolving role of human involvement in 2024 and beyond.
Our Client Mattress Firm Wins OMMA Award and Signal Award for "Chasing Sleep" Podcast
Congratulations to our client Mattress Firm, our Spark team, and partners at iHeartMedia for taking home two podcast awards for the Chasing Sleep series. With the show driving an astounding 45% lift in incremental sales and a 4X return on ad spend from the first season alone, we celebrate their success and look forward to more great content together.
- OMMA Awards: Excellence in Online Advertising 2023 Winners: https://bit.ly/3N1hhaf
- Signal Awards: 2023 Branded Shows & Advertising (Health & Wellness): https://bit.ly/3t5IPEG